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For the 2012 General Elections, the Electoral Commission decided to introduce the Biometric Voters Register (BVR) and phase out the old Voters’ Register. A lot of people did not understand what the biometric voter registration was about; there were also rumours that the biometric registration causes cancer; a lot of Ghanaians initially did not know that the old register was being phased out and people who failed to register during the 40-day exercise would not get the chance to vote in December; moreover, the was very little information about the schedule for the Biometric Voter Registration.
As part of Ghana Decides’ activities towards election 2012, a campaign called #iRegistered was launched on 24th March 2012. #iRegistered was an online and offline campaign to get eligible Ghanaians to register in the biometric voter registration exercise from March 24 – May 5 2012. The campaign focused on providing information and encouraging the youth, especially young women and eligible first-time registrants through peer-to-peer approach to register. Since voters’ registration is not a continuous exercise in Ghana, the #iRegistered Campaign aims to get eligible Ghanaians to go out and brace the sometimes harsh weather and long queues to get their names on the Voters’ Register.
Volunteers from the various regions signed up to help pictures and spread the word. A little over 500 pictures from Sunyani, Berekum, Winneba, Tarkwa, Takoradi, Keta, Accra, Tamale, Navrongo and other towns in Ghana were shared.
Aljazeera feature #iRegistered
From a humble launch in Winneba to a tweetup in Accra to engagements with Ghanaians across the country, Ghana Decides became a resource and provided information on the schedule, eligibility, incidences, among other queries.
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